SIXX A.M. TEAM UP WITH JOE ELLIOT, SLASH AND MORE TO RELEASE CHARITY SINGLE ‘MAYBE IT’S TIME’
Sixx A.M last week announced the release of ‘Maybe It’s Time’ – a charity single, released under the Artists For Recovery banner.
The single features a who’s who line up of rock, country and alternative stars, including Slipknot and Stone Sour frontman Corey Taylor, Def Leppard’s Joe Elliot and country singer Brantley Gilbert to name but a few.
The single, which was the brainchild of Mötley Crüe and Sixx: A.M co founder Nikki Sixx is released to coincide with National Recovery Month in September, this campaign leverages all manners of entertainment to send an important message of hope for recovery, starting on International Overdose Awareness Day (31st August) and continuing through International Recovery Day (30th September).
All artist royalties from the song will go directly to The Global Recovery Initiatives Foundation (GRI) to support those in early recovery, with a matching contribution from Better Noise Music.
Nikki Sixx comments “I am proud to bring together these artists to help raise funds for the Global Recovery Initiative Foundation. The opioid epidemic did not go away when the pandemic came along. Just the opposite…those in early recovery became even more at risk than before so it’s more important now than ever to raise awareness and support them. I really believe that united we can make a difference and save lives.”
Major entertainment industry companies including Live Nation, Ticketmaster, iHeart, Pandora, SiriusXM, Entercom and many others have come together on this project to raise awareness and save lives. Allen Kovac, CEO of Better Noise Entertainment explains, “Label and studio heads know there is nothing sadder than when an artist or actor you’ve worked with passes away due to substance use disorders. This initiative is a wakeup call to the entertainment industry that we can’t lose more legends like Prince, Philip Seymour Hoffman, Tom Petty and Michael Jackson.”
Corey Taylor discusses his participation in the project; “It’s a real issue… It’s affecting young people more and more every year, so it’s very, very important for all of us to pitch in and do our part, especially some of us who have lived through it…those of us who have survived… it’s the least I can do”
The song is also featured on the soundtrack for the upcoming Better Noise Films release SNO BABIES. The film, out on video on demand September 29th , depicts the grim realities of teen-age addiction and its effects on a middle-class suburban town. SNO BABIES shows how easy it can be to both miss and hide the signs of addiction behind the facade of “good” neighbourhoods and pleasant busy communities. Better Noise Films’ share of profits is also being donated to GRI.
Bad Wolves vocalist and sober coach, Tommy Vext, adds: “Alcoholism and drug addiction are family diseases. They’re the only diseases that everyone is mad at and hurt if you have it.
“People don’t get upset at you if you get cancer. It’s because with addiction, it affects everyone whose life touches the sufferer.”
Bad Wolves’ Tommy Vext penned anthem ‘Sober’ also appears on the Sno Babies soundtrack.
